Rationale

This is my final logo design.
Let me first touch on the character itself.

Character Design
Environment: Cottage candy house
Looks/Personality: Adorable, bubbly, fun-loving
Fetish: Sweet things like chocolates, candies, biscuit wafers etc..

I want to portray the girl as a fun-loving and bubbly person, hence, I drew her in an adorable way, and that explains my use of colours as well.
Bright orange, yellow, green, red and blue are being used.
This would hence draw attention of people, especially my targeted audience, which will generally be the kids.
As a whole, the drawing style and colours usage are actually my personal style.

As you can see, there are circle of lines as the back of the character design.
That is actually a huge lollipop behind her, which reflects her love for candies.
In addition, you can also tell from the two "candy rubber bands" on her hair.
And you might have noticed that there are tones only on the character itself, and not on the huge lollipop that is behind her.
Why is that so?
The reason is because, I want the main focus to be on the character itself, hence, without tones on the lollipop would make the background look much flatter, and at the same time, not to steal too much attention from the character itself.

In this logo, I incorporated my chosen designer, Noel Martin's style's use of symmetrical lines in his logo designs as my fusion.
As you can see, when a vertical line is drawn in the centre of the logo, it divides the images symmetrically.
Hence, this is how my logo design turns out after fusion.


As this is a logo design, it relates to branding, which in turn got me into doing some merchandising products for my logo design.
In addition, the creation of the character itself leads to my area of specialization, which is animation.
Hence, there are some merchandising products that are being shown in the post below, to help promote for my "animation series".
It is a way of marketing strategy for me as these products draw people's attention to my logo/character, which in turn create a higher awareness of this character inside them.